Created on 25th January 2025
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Women entrepreneurs often struggle to secure funding due to systemic biases and lack of access to investor networks. Despite owning a significant percentage of small businesses, they receive only a small fraction of venture capital funding. Traditional funding avenues, such as bank loans and venture capital firms, tend to favor businesses with established networks, which disproportionately benefits male-led companies. Additionally, small businesses face difficulties in gaining visibility on mainstream professional networking platforms, where larger, well-funded corporations dominate. This lack of visibility makes it harder for women-led startups to connect with investors who align with their vision and industry. Without a dedicated space, women entrepreneurs are left to navigate fragmented support systems, making fundraising and business growth unnecessarily difficult.
Building GrowHer required overcoming several technical and strategic challenges. One of the primary difficulties was backend integration to ensure seamless interaction between entrepreneurs and investors. Designing an AI-powered matching system also posed challenges, as it needed to deliver accurate investor-business recommendations while minimizing irrelevant connections. Ensuring high user engagement and retention required an intuitive interface and features that kept users actively involved in the platform. Security and trust were also key considerations, as financial transactions and investment discussions needed robust encryption and fraud detection mechanisms. Finally, scaling the platform to accommodate future growth while maintaining performance was an ongoing challenge that required careful architectural planning.
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Technologies used