Phishing Attacks Are Increasing at an Alarming Rate : Phishing activity continues to surge, with Online fraud cases in Malaysia were reported to have doubled from 17,668 cases in 2019 to 34,495 cases in 2023 (MyCERT). The rise of remote work and digital services has created more opportunities for attackers, resulting in significant financial losses.

End Users Are Easy Targets for Phishing Scams : Many users struggle to differentiate between legitimate and malicious websites. According to research, over 90% of cyberattacks start with phishing, and human error is involved in the majority of these incidents. Non-technical users, such as elderly individuals or those in emerging economies, are especially vulnerable, lacking the tools or awareness to protect themselves.

Existing Solutions Are Complex and Inaccessible : Current phishing detection systems are often embedded in enterprise-level cybersecurity solutions or require significant technical knowledge to implement effectively. This leaves casual users—who rely on browsers for daily activities—without accessible, real-time protection. A lightweight and user-friendly tool, like a browser extension, is essential to fill this gap.