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FinFly

FinFly

Simplifying finance with technology and automation

Created on 6th April 2022

FinFly

FinFly

Simplifying finance with technology and automation

The problem FinFly solves

Capital markets investments are not so easy to understand. After the rise of broking houses enabling technology for everyone to trade/invest in markets, we saw a rise in stock market participation from 1% to 5% in just 1 year. But still unable to solve the problem like What to invest in? When to invest in?, How to Invest? When to book profits/losses? and etc. This was never thought of in school/colleges and neither we as working professionals have time to sit 9 AM to 4 PM in the markets tracking 3 major indexes and watching graphs and reading balance sheets.
To make investment/trading a passive journey we here at finfly simplify financial markets with solutions like mutual fund baskets, stock baskets, algorithmic trading strategies and crypto trading strategies under one roof to simplify and streamline the investment decision and automation in a social trading manner. Now any individual can watch, invest and trade with friends and experts on our platform with a single click execution mode/auto-execution mode connected to our partnered brokers.
We not only provide users with the option to simplify but also diversify their wealth into mutual funds, crypto, trading strategies and much more product in the pipeline to offer so all the investments have one single place to track, invest and trade from a single platform in a single click.

Challenges we ran into

Managing technology and scaling team according to the product. We were always passionate to work in the Fintech domain and wanted to solve problems for the masses we burned the initial investment of bootstrap into product market research by getting the tech outsourced. It was a difficult journey to find the right tech people who could build what we wanted and we happen to do extensive research for 3 months to onboard two talented tech people one with 15 years of work ex in fintech along with an enthusiast intern from IIT Bombay joining in the team to create a scalable technology.

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