Creators are dependent on web2 platforms, which levy ridiculous amount as platform tax/charge (YouTube takes 50%.)
77% of creators depend on brand deals, that’s 3x as many as every other revenue source combined.
Platforms do not provide options for creators to be discovered through their algorithms. The biggest challenge for creators on these platforms is the layer of algorithmic feeds and ads that separate them from their fan base.
Often times, a user is banned from a platform. Now, he could not really follow any of his favourite creators.
As pointed out earlier, platforms levy tax/charge; only a portion goes to the creator.
Build a web3 platform for content sharing/streaming and the access to content should be gated by NFTs which are launched by the creator. So, if a user has an NFT of a certain creator, then only they could access the content.
If we see closely, the root of all the problems are centralized web2 platforms which exploited creators because they did not have any choice. With the concept of blockchain and NFT, their involvement could be removed. Creators mint their NFT collections and guarantee that any holder of these NFTs would have access to their content (Of course they can further customize, e.g. which NFT collection should gate which contents: our product (Fanment) would be configured accordingly).