The problem Fandom Fight Frame solves

Problem

• Farcaster channels need ways to monetize that aren’t scenecoins
• Advertisers want humans to engage with their content
• Permissionless advertising is not always aligned with channel members/hosts’ interests and can be seen as irrelevant/spammy by communities

Solution

• Subdivide the community, let members pay to advertise their favorites from categories they already care about, and give community members social status for paying
• Permissionless payment, permissioned ads on Farcaster

Better for

• Advertisers - pinned frame in the channel seen by all
• Community members - ads are about things they care about and will engage with
• Channel owners - no need to moderate frame ads

Product

• Farcaster members pay to advertise for their favorite fandom via a frame
• People can outbid each other
• Price reduces with time

Challenges we ran into

1. Frog framework can break unpredictably when building complex frame layouts
2. Testing linear falloff math formulas
3. Frame caching is hard to manage