Problem

• Farcaster channels need ways to monetize that aren’t scenecoins
• Advertisers want humans to engage with their content
• Permissionless advertising is not always aligned with channel members/hosts’ interests and can be seen as irrelevant/spammy by communities

Solution

• Subdivide the community, let members pay to advertise their favorites from categories they already care about, and give community members social status for paying
• Permissionless payment, permissioned ads on Farcaster

Better for

• Advertisers - pinned frame in the channel seen by all
• Community members - ads are about things they care about and will engage with
• Channel owners - no need to moderate frame ads

Product

• Farcaster members pay to advertise for their favorite fandom via a frame
• People can outbid each other
• Price reduces with time