Factors to consider when choosing a channel of communication pdf
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Based on the programme needs Effective communication is about crafting a clear message and choosing the right mode and medium to deliver it in professional settings. Channel: the means by which the information is sent. Next, we identify types of communication channels, including computer-mediated communication, followed by factors to consider when choosing a communication medium General considerations when choosing a communication channel: ü Use the channels and sources preferred by the community. What channels are used by the community. What is the NS capacity – people, time and funding. Making the right choice can determine whether your message is understood, received in the intended spirit by discussing the importance of effective communication and outlining a model of the communication process. ü In general, people prefer face to face communication. Receiver: the person to whom the message is sent. Cultural and literacy considerations. ü Levels of literacy in the community ü Access to communication equipment in e.g., radios, TV, internet, phones, etc The various elements of a communication cycle are: Sender: the person beginning the communication. Consider the following situations: The following factors help in choosing a channel for the communication: (i) The nature of message: Before choosing a channel, it is utmost important to critically assess the Choose the most appropriate communication channel for the occasion by taking into account the full spectrum of traditional and electronic means, as well as your own and This article throws light upon ten main factors to be considered while selecting the means of communication. Different modes and media offer An employee magazine is just one channel among many that are available to you to convey your messages. ü In general, people prefer face to face Every step in the communication process is necessary for effective and good communicationBlocked steps become barriers. Learning Objectives. Feedback: the receiver’s acknowledgement and response to the message The chapter comprises a suggestive overview, followed by conclusions on trends expected in digital communication channels usage due to the shifts in consumer behavior caused by the pandemic Message: the information that the sender wants to convey. Use this tool to check the advantages and disadvantages of General considerations when choosing a communication channel: ü Use the channels and sources preferred by the community. diagram the communication process Effective communication is about crafting a clear message and choosing the right mode and medium to deliver it in professional settings. The factors areNature of MessageCostRecordDistance Start by identifying the channel that best supports the targeted business objectives — and then take these four steps to optimize your channel strategy: Add and use different Factors to consider when prioritizing channels include their reach (number of people that will hear, see, or read a message), and how the channel supports audiences’ ability to The channels you use to reach and engage people should depend on what you need to achieve with your communications, the preference of your target audience and the resources and budget you have available Considerations when choosing a communication channel: Should be based on assessment data. Different modes and media offer various advantages and drawbacks, depending on the context and purpose. After reading this chapter, you should be able to: explain why communication is important in organisations.