The problem ECOGARD solves

Ecogard was created with the vision of promoting sustainability in the fashion industry, specifically in the realm of party wear for Indian weddings. We recognize that the fashion industry is one of the largest polluters in the world and that the production of new clothing often has a significant environmental impact. By offering a platform to rent or buy second-hand party wear, we aim to reduce the amount of waste generated by the fashion industry. Additionally, we have implemented a unique feature wherein we plant a tree in the name of the customer for every purchase of more than Rs 1000 . This not only offsets the carbon footprint of the purchase but also encourages customers to be more mindful of their impact on the environment.
Overall, we believe that Ecogard offers a sustainable and socially responsible alternative to traditional party wear shopping while still allowing customers to look and feel their best for special occasions.

UN SDG GOALS SOLVED:
Goal 5: Achieve gender equality and empower all women and girls
Goal 8: Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all
Goal 12: Ensure sustainable consumption and production patterns

Challenges we ran into

As this was only the designing and ideation stage, we did not face any problems as such.