Attention is upstream of everything. For builders without distribution, the first problem they need to solve is how they can drive attention to their project. $QR solves this problem for builders. Builders can bid to win one of our daily onchain auctions to drive thousands of crypto-natives to check out their project in 24 hours.

On the other side of that, our users get paid to discover something new onchain every day. We offer $QR micropayments just for checking out the winning link. Tens of thousands of users have earned hundreds of thousands of micropayments in 50 days since we started doing this. It's a simple, fast, and easy way to earn a little crypto every day and stay on top of what's new onchain.

Our primary challenge was no different than the one most builders face, as described above. In order to be able to drive significant attention to our daily auction winners, we needed to first find a way to drive attention to our project in the first place. We began by compounding some attention through sheer persistence, hard work, and determination, shipping new features and tweeting and casting daily to drive attention to our daily auctions and our winners. This included long-form write-ups on our daily auction winners every day, including weekends and holidays. We scraped and clawed to drive as much attention as we could to our daily winners.

Then, after about 75 days, we achieved our first major milestone in our ability to systematically drive serious attention to our daily winners. The key was leveraging Farcaster mini app notification distribution combined with micropayments on Base. We were able to get thousands (now tens of thousands) of people to download our mini app on Farcaster. We then started sending them once daily notifications offering $QR micropayments as micro-incentives to check out the winning link each day. We've since scaled this strategy on Farcaster and implemented the same flow on our website (requiring sign-in with X). We'll also have this on TBA from day one.

$QR micropayment claim contracts:
0x4CC3A3a6B4DDfb562A0F7d831bc9463FdA24c955
0x3058BAf6B0f47A4EeFA025e2cE9862686eA024AE
0x91E60b3fCa6F30Cb0c070F9a96d267B98cb8b6c0
0x6e8bE5364d33cC8997ff30F1aEFFE0Aa4Ee1c90c
0x3f26a5388431FF1FBe51a565BAE56603cebD90Ec
0x16a5a59632a4bfb8a509BC18b9a7c4CF1807f57b
0x494B83f68c83C61E71a5D2742452CB32E8807d6B
0x1Fb692fe6215706e4b7b4632FF356c5df6c2047D
0x5143AC5D3F60FCCbc951020aBD88A39F7d5B0635
0x3CE6a2ad1c36324a104D05155B163Ace6B12Ff24
0xd10Db32859859261bBC06DFCF93ad9d2B1AE9a99

$QR auction contracts:
v1: 0x631ECd24314742b4a31103695A09F4a0dF9972AC
v2: 0xB7aBb7E2726B7D9b667e8eD3254917eF10768Fca
v3: 0x6207674cc6db2687308f1fB37dF1c7B8990C199b
v4: 0xcB3b4678B623984158B1d1Fcd4062d5a0b56bC7F