The problem Digital Marketing Analytics Dashboard solves

Key Features:

1. Multi-Platform Integration Integrate with popular digital marketing platforms like Google Ads, Facebook Ads, Instagram, Twitter, Linkedin, and email marketing services.
2. Dashboard Overview Provide a centralized dashboard displaying key metrics such as website traffic, conversion rates, click-through rates, engagement metrics, and revenue generated from different marketing channels.
3. Campaign Tracking Track the performance of individual marketing campaigns, including impressions, clicks, conversions, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
4. Audience Insights Analyse audience demographics, interests, and behavior to understand who is engaging with the marketing campaigns and tailor content accordingly.
5. Competitor Analysis Monitor competitors' digital marketing activities, including their ad strategies, keywords, and audience targeting, to identify opportunities and benchmark performance.
6. Custom Reports Allow users to create custom reports and visualizations based on their specific KPIs and objectives, with options for scheduling and sharing reports.
7. Alerts and Notifications Set up alerts for significant changes in campaign performance, budget overspending, or other actionable insights that require attention.
8. Mobile App Version Develop a mobile app version for marketers to access analytics and insights on-the-go.

Challenges I ran into

We face a challenge to deploy the backend data to frontend.