The problem Digital Marketing Analytics Dashboard solves
Multi-Platform Integration Integrate with popular digital marketing platforms like Google Ads, Facebook Ads, Instagram, Twitter, Linkedin, and email marketing services.
2. Dashboard Overview Provide a centralized dashboard displaying key metrics such as website traffic, conversion rates, click-through rates, engagement metrics, and revenue generated from different marketing channels.
- Campaign Tracking Track the performance of individual marketing campaigns, including impressions, clicks, conversions, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS).
- Audience Insights Analyse audience demographics, interests, and behavior to understand who is engaging with the marketing campaigns and tailor content accordingly.
- Competitor Analysis Monitor competitors' digital marketing activities, including their ad strategies, keywords, and audience targeting, to identify opportunities and benchmark performance.
- Custom Reports Allow users to create custom reports and visualizations based on their specific KPIs and objectives, with options for scheduling and sharing reports.
- Alerts and Notifications Set up alerts for significant changes in campaign performance, budget overspending, or other actionable insights that require attention.
Challenges we ran into
We face a challenges to deploy a data from backend to frontend but at end its done