Currently, the business model of online communities revolves around website owners who have complete control over their users' communications, allowing them to create and monetize all business processes single-handedly. However, this centralized ownership leads to issues such as a monopoly on attention and its monetization, as well as a loss of user control over their own content.

BOS as technology solves that problem by offering the creation of new sites and communities in a decentralized web. We propose to bring BOS-based applications to users in already existing sites and communities.

Adopting the concept of an Augmented Web gives users the ability to extend their user experience with new features, functions, and services on existing websites which wasn't possible before.