The problem Customer Centric Retail solves

The system is being built with a view to promote and strengthen the relationship between the customer and retailers. There are different models being added to the system in order to improve and strengthen its claim. The goal is to make the most relevant match between customer and offer. This will help is mutual benefits by building the customer relationship, in turn, keep them coming back.

Challenges we ran into

Predicting the most suitable algorithm for the different models.