We wanted to improve upon the trade of agricultural produce and while brainstorming we came up with three major problems.
Firstly, unlike consumer goods where the producers determine the base price of the goods, the farmers don’t decide the selling price of the crops.
Secondly, the farmer’s produce has to go through a long chain of middlemen before it reaches the buyer/consumer. As it passes through each intermediate, the price of the crop increases. This profit which is generated by these intermediates does not reach the farmer.
Thirdly, we aimed to end the monopoly of the mandi systems which currently favors the traders.
Discussion