Created on 2nd October 2024
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Cromax is a dual-utility platform offering business and customer-focused services. On the business side, an AI-powered chatbot leverages natural language processing (NLP) and machine learning algorithms for shop setup assistance. It extracts location and domain from user inputs, analyzes product demand, competition, and demographics by integrating real-time data from platforms like Reddit and YouTube. Deymax ranks potential locations based on demand scores, competitor density, and customer demographics. It also visualizes optimal locations using geospatial APIs, displaying dynamic maps with zoom functionality for specific regions. Users can export market data, including demand scores and coordinates, for deeper offline analysis. The Product Interest Forecasting application employs real-time social media data for predicting brand or product demand. By integrating platforms like Reddit and YouTube, the app generates interest forecasts over a user-defined period using Facebook’s Prophet model. The forecasting system processes and normalizes engagement data, visualizing historical and projected trends in a graph, enabling data-driven decisions regarding inventory and marketing strategies. In the Analytics Tab, customer purchase probability is modeled using key attributes such as loyalty points vs. transaction frequency. A histogram visualizes transaction frequency based on loyalty point ranges, identifying trends in purchase behavior. This aids businesses in optimizing loyalty programs and customer retention strategies. On the customer side, Cromax utilizes Google’s Gemini AI SDK to power a chatbot-based product recommendation system. Product data scraped from the Croma website, including names, prices, and links, is processed through Gemini AI, generating personalized recommendations based on user inputs like price range or product type. The system provides real-time responses, with links to relevant products, ensuring a streamlined, data-driven shopping experience
Developed during a hackathon by Croma and Google, this platform helps users establish new businesses by offering insights on optimal store locations, competitor analysis, and warehouse listings.
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