The problem Couponify solves

It solves the problem of effectively promoting products and driving sales for merchants. By using our API, merchants can increase their visibility and reach among potential customers, while also incentivizing them to make a purchase with discounts and special offers. Our API is platform independent so any merchant can generate coupons for their service.

Challenges we ran into

Dynamic coupon generation, using a Rule engine. Creating a ML model for recommending coupons