CortEx is designed with the purpose of giving users an oversight on the market which tends to be highly impulsive and frenzy-driven. Trade journaling enables investors to reflect on their decisions and understand how their behavior impacts their investments. It gives reality checks and provides tools to assess the bigger picture because in a highly active online crypto world, which tends to create bubbles where people can miss out on important information (Crypto Twitter, r/wallstreetbets), they make uninformed decision, leading them to loose money. This app is for any long-term oriented users who are actively looking for better tools to navigate the crypto community.

figuring out how to set up the trade fetching. I am using alchemy to fetch on chain data and I had to figure that not every transaction received by the api is a swap on a dex so I had to figure out all the dexes router addresses and and scan through every transaction and check if it was a swap and calculating the USD price of the coin on that given timestamp was not included so I had to set up the conversion on the blockchain, but because not every coin has a stablecoin swap pair I added a 2 hop chain where it would check for a COIN/WETH pair to then get the USD price by checking the WETH price. Also because there are so many new tokens created constantly every moment of the day alchemy would not have records of smaller coins so it needs to fetch in a multi step fashion where it first checks if alchemy has the records and if it doesnt it falls back to checking the DEX

https://github.com/mansurbib/cortex

https://centre-blush.vercel.app/

Coinbase has a huge customer base of 120 million users who are mainly Gen Z or Millennials. This is a comparatively young investor base compared to the traditional stock market. Many young people lack financial education or foresight of their investments with a highly disorganizing and quickly growing market in the crypto space where coins and projects are being started everywhere. This environment fosters lack of overview and frenzy driven investments where 40% of traders drop out after 3 months and over 90% never make a profit, where only 1.6% generate profits after fees. This app is an additional layer of rational oversight and emotional regulation between impulse and action. By journaling the reasoning behind each trade, CortEx helps users build self-awareness of their behavioral patterns, identify costly emotional biases, and develop the psychological discipline necessary for long-term investment and trading success. Rather than another trading tool promising easy profits, CortEx addresses the root cause of failure: poor decision-making driven by FOMO, fear, and lack of systematic reflection.

While most trading apps focus on signals and execution, CortEx targets the 90% failure rate by addressing trading psychology. Our alpha build validates this approach through
AI-powered features that turn raw journal entries into actionable insights: automated sentiment analysis reveals emotional patterns, behavioral cost tracking quantifies how
much FOMO or revenge trading costs in real dollars, and category performance shows which reasoning types (technical vs. social vs. gut) actually make money. The app detects
trades automatically and prompts immediate journaling to capture emotions before rationalization sets in

Our target customer is the 25-35 year old Base trader earning $50k-$150k who's been trading 6-18 months, realizes their losses are psychological, and values self-improvement. We've validated this through Base's 33.9M user demographics (70-80% under 40, middle-income, active traders). With 90% of Base's ~10M active traders never achieving profitability, our addressable market exceeds 9 million users who need exactly what CortEx provides: systematic self-awareness that turns trading from emotional gambling into disciplined practice.

• 90%+ of crypto traders never make a profit(widely cited across crypto research)
• within two years traders lose 36.3% of trading account value and 75% quit
• only 1.6% making a profit after fees with emotional decision-making (FOMO, panic selling, revenge trading) and missing the whole information landscpae being the primary reasons for losses

Coinbase maintains 3.9/5 stars on Trustpilot with 95% negative review response rate, but faces persistent complaints about account lockouts and email-only support. Binance's has a 1.4/5 star rating with many being fake, having 80%+ reviews being one-star complaints about account holds and 40+ day support wait times. The industry's focus on trading features over user outcomes creates a gap by differentiating with a product meant for protection

Meditation apps charging $12-15 monthly for self-control tools achieve significant scale, with Calm generating $150+ million annual revenue. regular users of self-control tools are ready to pay $21.95-41.00 monthly, way more than casual users at $4.90-5.90

Betterment, Wealthfront, Acorns, and Stash have successfully implemented behavioral interventions in traditional investment contexts, providing validated templates for crypto application. Betterment's tax impact preview achieves 80% reduction in taxable account allocation changes when projected tax bills exceed $50, demonstrating that certain cost friction effectively deters impulsive decisions. The platform's $16 billion AUM and Net Promoter Score of 51 validate market acceptance of technology-enabled behavioral nudges when implemented transparently.

They do not have the access to the very low friction customer base of coinbase which have easy access to the base app and no measurements of crypto investment journaling. they have behavioral finance oriented system to mitigate impulsive trading and investment but not with journaling as it infeasable to track stocks bought because it is in no way as transparent as the blockchain