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Chhimeki Aunty

Chhimeki Aunty

A neighbor-aunt surrogate, giving opinions on people in places where the real chhimeki aunty cannot.

Created on 6th August 2022

Chhimeki Aunty

Chhimeki Aunty

A neighbor-aunt surrogate, giving opinions on people in places where the real chhimeki aunty cannot.

The problem Chhimeki Aunty solves

Chhimeki Aunty cuts through wordplays and gives overall biasness of Twitter users towards positivity/negativity, factfullness/subjectiveness and also shares what she infers as an user's most favourite topics. A simple 280-characters-long tweet could be influencing anything from an individual's life to stock markets.

It is difficult to find the credibility, public image and performance of a user by human analysis of tweets.
Chhimeki Aunty's, quick but absorbed judgements can help in understanding:

  1. Impression/Performance of Brand's twitter handle, managed by second party or self.
  2. Suitability to follow an influencer or user, based on topics they talk about and positivity they radiate.
  3. Effectiveness of Twitter campaigning.
  4. Long-term behavioural changes in user

Discussion

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