What You Plan to Build

CheckMate is an AI-powered fact-checking system that verifies news in 10 seconds on WhatsApp, Chrome, or the web.

Prototype Link: https://truthlens-okj2vfz4wa-uc.a.run.app

How It Works

1. Forward a suspicious message, highlight text, or paste it on our site.
2. The AI checks it against 2,50,000 verified fact-checks and live news from trusted sources.
3. Get a simple answer: True, False, or Misleading — with proof.

What Makes It Smart

• Starts with five years of verified claims and news (not an empty model).
• Memory-based system that never rechecks the same rumor twice.
• Works in 89 languages, including Hindi, Tamil, Telugu, and Marathi.

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Social Impact of Misinformation

Misinformation has caused real-world harm and even loss of life.

• 2020: “Hot water cures COVID” messages led to delayed treatments and fatalities.
• 2018: Fake child kidnapper WhatsApp messages resulted in mob lynchings in Karnataka and Telangana.
• 2023: Fake Manipur violence videos escalated real tensions.

Why Nobody Verifies

• Fact-checking takes hours or days, but fake news spreads in minutes.
• Over 400 million Indians receive news primarily via WhatsApp, and manual verification is time-consuming.
• Most tools are English-only and require users to visit websites, which is inconvenient.

Our Solution

Instant verification within 10 seconds directly on WhatsApp, in the user’s preferred language, with clear and credible proof.

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Who the Target Audience Is

Primary Users (Free / Freemium)

• Families receiving forwards in WhatsApp groups
• Students encountering viral claims on social media
• Journalists verifying breaking news under deadlines
• NGO workers addressing misinformation in health and social issues

Enterprise Customers (Paid)

• Newsrooms requiring API access for daily verification
• Social media platforms aiming to reduce misinformation
• Fact-checking organizations seeking scalability
• Schools and institutions promoting media literacy

Market Size:
Over 400 million WhatsApp users in India and more than 2 billion globally.

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Go-To-Market (GTM) and Revenue Streams

Phase 1 (Months 1–3): Beta Launch

• Partner with Mumbai colleges, journalists, and leading Indian fact-checkers (e.g., Alt News, Boom).
• Launch the free WhatsApp bot and Chrome extension.
• Target: 10,000 users and 50,000 fact-checks.

Phase 2 (Months 4–6): Public Launch

• Roll out the public version with a freemium model.
• Establish NGO partnerships for rural and regional expansion.
• Target: 100,000+ users.

Phase 3 (Months 7–12): Enterprise Revenue

• Provide API access for newsrooms and media platforms.
• Collaborate with government bodies (Election Commission, Ministry of I&B).
• Target: ₹50 lakh+ annual revenue.

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Revenue Streams

Individual Users

Plan	Price	Features	Target ARR
Free	₹0	50 checks/month	-
Pro	₹199/month	Unlimited checks	₹20 lakh ARR (from 100K users)

Organizations

Type
Newsrooms API
Platform Integration
Government Contracts
Research Reports

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Year 1 Target

Achieve ₹5–10 crore in Annual Recurring Revenue (ARR).

Why It Works

• Over 400 million Indians require real-time news verification.
• Misinformation continues to cause severe social and health consequences.
• No existing solution provides WhatsApp-first, multilingual instant fact-checking.