The luxury goods industry faces challenges in ensuring the authenticity and provenance of their products. Counterfeit luxury goods, fraudulent transactions, and lack of transparency in the supply chain are major issues that can lead to loss of revenue and brand reputation. Additionally, the industry is subject to high standards of quality and craftsmanship, making it difficult to maintain quality control and ensure that products are handled and transported in accordance with industry standards.

Chainner is a solution to address these challenges and create a more secure and transparent supply chain in the luxury goods industry.