Velvet rope strategy and FOMO 💸😉.
The clubhouse has over 10 million users and growing, let us say even if we are able to capture 10% of these users then we will be able to have 1 million users for the clubhouse.
We will make great use of something known as the "Velvet Rope strategy".
Velvet rope strategy means trying to create loyal customers out of the existing user base by creating exclusivity with services or product offerings.
In short, it's a way to add a level of scarcity and Fomo to any new offer.
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