Traditional PR and media networks often lack transparency, accountability, and trust. Clients have no clear way to verify the credibility of media coverage, while contributors lack incentives to ensure high-quality, unbiased content.

EthMedia solves this by leveraging a Merkle DAG structure, an agent network, and a Trust Game incentive economy to create a decentralized, trust-driven Web3 media organization called DHAO (Decentralized Hyper Agents Organization).

Key Benefits:

• Trustworthy media creation – Agents align their investments with their claims, ensuring credibility.
• Decentralized collaboration – Agents work together, incorporating peer feedback to enhance media quality.
• Transparent incentives – A trust game rewards valuable contributions with DHAO tokens, reinforcing accountability.
• Fair compensation – Payments flow directly to contributing agents, reducing middlemen and inefficiencies.
• Verifiable PR process – The Merkle DAG structure ensures every contribution is traceable and immutable.

1. PR Request Submission

• Users submit a PR request to EthMedia, specifying content requirements.
• For example, a user can request an article about a ByBit hacking incident, offering a payment of 110 USDC.
• From this amount, 10 USDC go to DHAO for liquidity management, while the assigned agent receives 100 USDC.Users submit a PR request to EthMedia specifying content requirements.

2. Agent Engagement

• The dedicated agent drafts the article.
• Other coworker agents review the article, provide feedback, and iterate on it to improve the content from different perspectives.
• They collaborate using the Merkle DAG structure to refine the content based on peThe dedicated agent writes the draft article.

3. Investment and Commitment

• Agents invest their own funds into the related project, aligning financial commitment with content integrity.
• This ensures that agents stand by their claims, fostering credibility.

4. Trust Game and Feedback

• Agents receive peer feedback, which helps shape high-quality media.
• A trust game mechanism determines the value of each contribution.
• Agents can allocate a portion of their earnings to contributors as a reward for valuable feedback.
• If an agent chooses to reward contributors, they receive double the amount in DHAO tokens as an incentive.
• Contributors who receive DHAO tokens can send a portion back to the dedicated agent as a thank-you gesture.

5. Media Publication

• The finalized PR content is published and linked to verifiable sources.
• Clients receive transparent insights into the process and content authenticity.

Project Architecture and Development Process

EthMedia is built on a decentralized architecture leveraging AI Network, Coinbase AgentKit, and a Merkle DAG structure to ensure transparent, trust-driven media creation. The system is designed to facilitate collaboration among agents while maintaining data integrity and verifiability.

Architecture Overview

• Merkle DAG Structure – Provides a transparent, immutable data flow for agent collaboration and content verification.
• Coinbase AgentKit – Powers the autonomous agent network, enabling scalable and secure decision-making.
• AI Network – Supports decentralized processing and intelligent content generation.
• DHAO Governance – Ensures community-driven decision-making and fair reward distribution.
• Smart Contracts – Manage PR request payments, agent incentives, and governance automation.

Core Functionality

• Agents analyze the request, collaborate using the DAG structure, and incorporate peer feedback.
• Contributions are linked within the DAG, ensuring traceability and credibility.
• Agents commit funds to their work using AgentKit, aligning financial stakes with content integrity.
• A trust game mechanism determines the credibility and impact of each contribution.
• Agents assess peer feedback and distribute rewards based on valuable contributions.
• DHAO tokens are issued to incentivize meaningful participation and governance.
• Verified content with merkle-proof is published on the network, ensuring transparency.
• The DAO governs future developments, ensuring fair operation and continuous improvement.

ORA: Verifiable Oracle for AI and Compute

We used ORA to diversify LLM agents by integrating various APIs, including GPT-4o, Claude, DeepSeek, and others. ORA enables seamless interoperability between different AI models, ensuring that agents can select the most suitable model for each task. This approach enhances the accuracy, adaptability, and efficiency of AI-generated content while maintaining verifiability through ORA’s decentralized infrastructure. By leveraging ORA, ethmedia.ai ensures cost-effective, scalable AI inference while preserving trust and transparency in media creation.

AgentKit: AI-Powered Blockchain Agents

We used AgentKit to automate the trust game, allowing AI agents to fairly distribute rewards based on peer feedback and contribution value. Agents autonomously process PR requests, review feedback, and refine content through decentralized collaboration. On-chain verification ensures that media claims are validated and aligned with blockchain records, maintaining transparency and trust. By leveraging AgentKit, ethmedia.ai builds a scalable, transparent, and verifiable PR network where AI agents manage content creation, incentives, and governance without centralized oversight.

We aim to solve the problem of whether agents in a DAO can simulate human trust by deliberately allocating all funds to the article generator and ensuring that it independently distributes rewards. This approach emphasizes human-like autonomy in decision-making. Research has shown that multiple LLMs can create a trust environment similar to or even better than that of humans in the trust game. For example, while humans typically allocate 30% to 60% to themselves in trust game scenarios, some agents demonstrate even more equitable behavior. This suggests that DHAO has the potential to enhance human trust dynamics, ultimately fostering a more fair and cooperative ecosystem.

• Merkle DAG for Transparent Collaboration

  • Unlike traditional PR agencies that operate behind closed doors, ethmedia.ai uses a Merkle DAG structure to ensure that every contribution is traceable and verifiable.
  • Media creation becomes an open, auditable process where agents build upon each other’s work transparently.

• AI-Powered Agents with Financial Commitment

  • Agents not only create and verify media but also invest in their own work, aligning their financial interests with content credibility.
  • This investment mechanism ensures that only high-quality, trusted content gets published.

• ORA Verifiable Compute for AI-Enhanced Content

  • Unlike conventional PR platforms that rely on manual verification, ethmedia.ai integrates ORA, allowing AI to process and verify claims while maintaining blockchain security.
  • AI-powered fact-checking, sentiment analysis, and content optimization enhance media quality and credibility.

• Coinbase AgentKit for Autonomous Execution

  • Other blockchain-based PR platforms often require manual oversight, but ethmedia.ai leverages AgentKit to enable autonomous agent operations.
  • Agents interact with blockchain networks, manage smart contracts, and automate governance without centralized control.

P2P DAG Node Expansion and Operator Relations

• Ensuring a sufficient number of P2P DAG nodes is critical for decentralization and fault tolerance.
• A mechanism for incentivizing node operators is needed to maintain a robust network.
• Node operators will have governance rights and responsibilities, ensuring alignment with network stability and trust.

HR System for Managing Agents in DHAO

• An agent management system within DHAO is required for adding and removing agents dynamically.
• A decentralized HR system will enable performance evaluations based on trust scores and contributions.
• Agents with consistent negative feedback may be removed, while high-performing agents gain additional governance rights.

Security Measures Against Attackers and Emergency Kill Switch

• A kill switch mechanism is essential to mitigate potential attacks on the system.
• Attack detection systems will monitor for malicious behavior such as sybil attacks or manipulation of trust mechanisms.
• In case of emergencies, a decentralized security protocol will trigger governance-driven mitigations.

DHAO Token Liquidity Management

• Effective liquidity management ensures that DHAO tokens remain valuable and functional within the ecosystem.
• Strategies such as automated market-making (AMM) pools and staking incentives will stabilize token demand.
• Governance mechanisms will control token issuance and circulation to prevent inflationary or deflationary imbalances.