Bitlux
Normalize privacy. Empower choice
The problem Bitlux solves
People think “privacy” is only for criminals or elites.
I solved this problem by reframing privacy as: normal, human, empowering and part of everyday life
Public flying = exposed, tracked
Private flying = control, comfort, discretion
I removed the stigma around privacy and made it feel natural.
Challenges I ran into
Creating the bitlux motion design was an experience but I did have few challenges.
Incorporating air travel with crypto was a bit new to me, so coming up with ways to visualise it was a bit troubling, I had to do some research and see how that could work
But it reshaped my mind while learning
I also had a little difficulty with the style frame but in the end I made it work
Tracks Applied (1)
Privacy-Focused Content & Media
Bitlux
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