This brand is a unique fusion of Indian culture and modern minimalism. This brand focuses on the intersection of traditional Indian design and contemporary sensibilities, incorporating clean lines, bold colors, and subtle nods to Indian art forms and patterns. Atrangi's designs embody the vibrance, diversity, and creativity of India, appealing to a young, fashion- forward audience with an appreciation for the beauty and richness of Desi culture. By incorporating handcrafted details and supporting local artisans, Atrangi's Indo Aesthetic theme also promotes the sustainability and social responsibility of the brand.