The problem ATRANGI solves

Atrangi, A brand championing sustainability through upcycled, recycled, and
eco-friendly products

Challenges we ran into

Font Selection:
Choosing the right font is crucial for the overall aesthetics and readability of a website. You encountered difficulty in identifying the appropriate font but eventually settled on the Mirzia font. It would be beneficial to elaborate on why Mirzia was chosen—perhaps its readability, alignment with the brand, or other specific features that made it suitable.

Color Scheme:
Determining the optimal color scheme is essential for creating a visually appealing and cohesive design. You mentioned using a 70-30-10 ratio of colors, which suggests a balanced approach. It would be helpful to explain the reasoning behind this specific ratio and how it contributes to the overall user experience.

Content Research:
Conducting extensive research to determine the content for the website is a critical step. Elaborate on the process you followed to identify the range of services the website would offer. Did you consider competitor analysis, user surveys, or other methods to gather insights?

Seamless Booking Process:
Designing a seamless process for users to book services directly on the website is key for user satisfaction. Detail the steps you took to ensure a smooth user experience, such as the integration of booking forms, confirmation emails, or any other features that enhance the booking process.

User Access Strategies:
Exploring strategies to streamline user access is essential for communicating the website's purpose effectively. Outline the three simple steps you chose and why you believe they succinctly convey the website's purpose.

Image Selection:
Finding relevant photographs for the website can be challenging. Mentioning the use of artificial intelligence to generate suitable images is intriguing.

Usability Testing:
Conducting usability testing with actual users is a vital step in identifying potential pain points and areas for improvement. Share insights into the testing process, including the criteria used, the number of participants.