The problem AdToken solves

AdToken solves the inefficiencies and inequities in the advertising ecosystem by providing a decentralized, transparent, and performance-based advertising network.

For Advertisers: AdToken enables businesses to run on-chain campaigns where they pay only for measurable results (likes, shares, clicks, impressions). This reduces wastage, optimizes ROI, and provides real-time targeting and analytics.
For Partners (Influencers, Publishers, Users): AdToken empowers anyone, from social media influencers to regular users, to monetize their content by sharing ads or placing ad links. Payments are gas-free, instant, and proportional to the traction they generate, eliminating delays and unfair revenue splits.
AdToken makes advertising more efficient, safer, and inclusive, allowing businesses and partners to collaborate seamlessly without intermediaries.

Challenges I ran into

Building AdToken posed several challenges:

Optimizing Smart Contracts for Cost Efficiency:

Challenge: Designing contracts to handle multiple campaigns, settlements, and tracking without high gas costs.
Solution: Leveraging Sui’s object-centric architecture to optimize contract storage and state transitions, ensuring scalability and low execution costs.
Real-Time Tracking and Payments:

Challenge: Enabling real-time tracking and gas-free payments for partners.
Solution: Implementing on-chain storage for campaign metrics while using off-chain tools for real-time data aggregation and syncing with Sui smart contracts.
User-Friendly Experience:

Challenge: Bridging blockchain complexity for non-crypto-savvy users.
Solution: Abstracting wallet interactions and providing intuitive interfaces to simplify onboarding for advertisers and partners.