The problem AdToken solves

AdToken is a decentralized, transparent advertising solution, designed to transform digital advertising. Leveraging blockchain technology, AdToken offers a fair, efficient, and transparent platform for both advertisers and affiliates. Built on the Base network for robust and scalable infrastructure, AdToken ensures real-time and fast confirmations for AdToken transactions and campaign management. We are also multi-chain, integrating with other networks like Sui for enhanced performance.

AdToken addresses several critical issues in digital advertising:

Lack of Transparency: Traditional platforms operate with opaque processes, making it hard for advertisers to verify clicks and conversions. AdToken offers a transparent, on-chain record of all transactions, ensuring every click and conversion is verifiable.

High Costs: Intermediaries drive up advertising costs. AdToken eliminates these middlemen, reducing campaign costs and allowing advertisers to allocate more budget directly.

Fraud Prevention: Click fraud and bot traffic waste ad spend. AdToken uses blockchain-based validation to reward only legitimate clicks, reducing fraud.

Delayed Payments: Affiliates and publishers often face payment delays. AdToken facilitates real-time, gas-free payments, ensuring instant compensation for affiliates.

Efficiency: Traditional advertising involves many manual processes and intermediaries. AdToken automates these through smart contracts, increasing efficiency and reducing administrative overhead.

https://docs.google.com/document/d/15Mj77o1C5FTuMiA2teO27o2xCFrAXNRc38lDkoTesu0/edit?usp=sharing

Challenges I ran into

RPC Issues
[ethjs-query] while formatting outputs from RPC '{"value":{"code":-32603,"data":{"code":-32000,"message":"invalid sender"}}}'
Still active