The problem Adexus solves

At BaseCamp 2025, Jesse Pollak framed the future as a ‘creator global economy’, a world where value flows directly to creators and users, not intermediaries. Adexus operationalizes that vision: brands pay only for verified actions, users receive instant on-chain rewards, and creators and referrers earn directly for attention and distribution. The result is a privacy-first, pay-for-performance ecosystem that scales the creator economy while protecting user data.

• Cuts out ad middlemen: Redirects brand budgets from platforms like Google/Meta to the actual people who engage.
• Rewards real attention: Users earn crypto for verifiable actions (watch, survey, share) with instant, on‑chain settlement.
• Privacy by design: Wallet‑based identity, no invasive profiling, and transparent campaign rules on-chain.
• Outcome‑based spend: Brands pay only for completed actions, not impressions or clicks.

Use it to:

• Launch action‑based campaigns with clear payouts.
• Verify engagement on-chain and track progress transparently.
• Reward communities fairly while protecting user privacy.

Challenges I ran into

• Proof‑of‑engagement without PII: Balancing verification and privacy is hard. I scoped the alpha to deterministic actions (video view + quiz/share) and anchored completion with on‑chain events and nonces to prevent obvious replay.
• Sybil resistance and double‑claims: Early tests exposed multi‑claim attempts; I tightened contract checks and added simple allowlist/one‑claim‑per‑wallet rules in the flow.
• Wallet + network in embedded webviews: Standard wallet flows broke in mini‑app contexts; I used a custom wagmi config, explicit network switching, and client‑only wrappers to stabilize UX.
• IPFS reliability: Intermittent reads across gateways; I added pinning, status checks, and backoff to keep metadata dependable.
• Reentrancy and fund safety: Adopted OpenZeppelin guards and defensive patterns in the CampaignRegistry to keep payouts safe.

Link to the GitHub Repo of your project

https://github.com/gopi-mehta/Adexus

Live URL of your project

https://adexus.vercel.app/

What is your product’s unique value proposition?

• Direct user payouts for verified actions: Ad dollars go straight to humans, not ad-tech tolls.
• Privacy‑safe, on‑chain transparency: Rules, budgets, and completions are auditable without exposing personal data.
• Built for social distribution: Frictionless campaign discovery and sharing inside the social surface where users already are.
• Composable and extensible: Open template (contracts + app + IPFS) brands can fork, audit, and evolve.

Alpha proof:

• Deployed on Base testnet with a working CampaignRegistry.
• Create → engage → complete → payout loop demonstrated with on‑chain events and IPFS‑pinned metadata.
• Real‑time status components for blockchain/IPFS validate transparency end‑to‑end.

Who is your target customer?

• Consumer brands and growth teams seeking measurable, privacy‑safe engagement with lower CAC.
• Web3‑native protocols/creators rewarding communities for authentic actions.
• Agencies and community marketers running repeatable, action‑based campaigns.

Who are your closest competitors and how are you different?

• Brave Rewards (BAT)
• Galxe Quests
• Layer3
• RabbitHole
• Zealy
• Web2 baselines: Google Ads, Meta Ads

How we're different:

• Payouts at the protocol layer: On‑chain action completion → instant user reward; not points or off‑chain IOUs.
• Privacy‑first: Wallet‑centric, zero invasive profiling; no shadow targeting.
• Brand‑owned rails: Open, forkable template—no platform lock‑in; campaigns remain portable and auditable.
• Social‑native distribution: Campaigns spread peer‑to‑peer where communities already engage, reducing acquisition friction.

What is your distribution strategy and why?

• Community‑led activation: Launch inside high‑intent social channels; reward early participants to seed liquidity of attention.
• Ecosystem partnerships: Co‑market with Base, infra (IPFS/Pinata), and wallet providers to reach crypto‑native users efficiently.
• Brand/agency pilots: Run outcome‑based pilots with clear case studies (CPA, completion rate, retention).
• Templates + playbooks: Publish forkable campaigns and GTM guides to lower setup time and drive bottoms‑up adoption.
• Hackathons/workshops: Hands‑on sessions produce real campaigns and feedback loops fast.

Why it fits:

• Our audience values transparency, composability, and measurable ROI; community channels and ecosystem partners amplify trust and speed.