The problem Add S & Deliver E solves

The Problem

In the world where we are talking about blockchain all around us, we think of how to make the internet more secure, safe, and decentralized and provide users the ability to manage and control their own data but in providing these facilities, we forget the most important thing that actually helps businesses get the actual business. And that's advertising.

A good product is not a good product unless it reaches the target audience. In web3, we have worked through many thought-challenging ideas but we missed the large marketing and advertising industry. Add S is solving this problem and providing products with a completely decentralized solution for marketing purposes and helping users to make their transactions gasless irrespective of the network, platform and tool they might use.

The Solution

Add S is building an infrastructure where the 2 entities a.k.a Advertisers (the companies who want to advertise) and Integrators (the tools/companies who would show ads on their platforms (majorly wallets)).

1. Advertisers will join Add S by providing the company details, their ad banner (video or image), the platform fee percentage per transaction, and the minimum transaction amount to know for which transactions we need to use this ad. Advertisers will then be provided with a pool from where the gas amount will be deducted. Advertisers will also choose from the list of Integrators on which they want to show their apps. Advertisers will have complete control over the pool and they can withdraw the amount anytime with the combined approval of Add S.
2. Integrators will join the platform by providing the details of their platform and then will have to utilize the Add S SDK to integrate gasless transactions with ads on their platform.

Incentive for the parties

1. Advertisers will gain niche customers having high ticket sizes and thus give value for money with their transactions.
2. Integrators will get 20% profit share.

Challenges we ran into

There are many layers on which Add S has worked and integrating and managing all of them together was a completely separate challenge all together. However, some major challenges in terms of ideation and implementation are listed below.

1. Building SDK for Integrators/wallets to integrate to make their platform gasless. There are many optimizations that we will be doing on the SDK but the initial structure is ready focusing on the hackathon and getting a working MVP done.
2. Connecting Pools and infrastructure smart contracts to manage the contracts interaction and managing payment pools for all the advertisers.