The problem AdBase solves

What Problem Does Adbase Solve?

Adbase addresses the traditional challenges associated with online advertising, primarily focusing on high Cost Per Click (CPC) and the low revenue received by developers or website creators. Here's a more detailed look at the issues and how Adbase provides solutions:

1. High CPC for Advertisers:

   • Traditional advertising platforms often have high CPC rates, making it expensive for businesses to run effective campaigns.
   • Adbase reduces these costs by utilizing zk-proofs, which ensure transparency and accountability in ad spending. This leads to more efficient spending and lower CPC.

2. Low Revenue for Developers and Website Creators:

   • Many developers and website creators struggle to generate significant revenue from ads due to unfair revenue-sharing models.
   • Adbase offers a more equitable revenue distribution by leveraging blockchain technology, ensuring that developers receive a fair share of the ad revenue.

3. Lack of Transparency and Tracking:

   • Business campaign owners often face untracked and unverified expenses, leading to budget inefficiencies and lack of trust in ad performance.
   • With Adbase, every penny spent on campaigns is accompanied by zk-proofs. These proofs are open source and can be verified by anyone, ensuring full transparency and trust in the advertising process.

In summary, Adbase revolutionizes the online advertising ecosystem by lowering costs for advertisers, increasing revenue for content creators, and providing unmatched transparency and verification through blockchain technology.

Challenges we ran into

Making sure that the lag between clicking on ad and redirecting the users to the destination URL isn't too long.