Bora Lee

Beyond Fan to Earn: Growing My Star Together DUGUP goes beyond earning for fans—it's about growing together with their stars. BTS's rise to fame, powered by global fan support, showcases the power of community. It's not agency plans, but fan involvement that drives success. DUGUP ensures fan engagement directly boosts their favorite artists. Ambitious Milestone for 2024: 100,000 Real Use Case from KPOP Fandom Halliday's sets a bold milestone to reach 100,000 users by June, 2024 through the launch of our real product. To achieve this, we've successfully partnered with renowned K-POP icons like Lee Minho and Monsta X, and allied with top talent agencies that have a global reach of over 230 million fans. Our project is further supported by notable legends in showbiz, showcasing its vast potential and appeal. Web2.0 Fandom Network's Vast Market (200 million global fans, $15 billion in annual revenue) Fandom Network within K-POP culture showcases a vast market, with over 200 million global fans contributing to $15 billion in annual revenue. This network's dynamism, mirrored in Web 3.0's community-driven ethos, demonstrates a natural alignment between fans' autonomous activities and the decentralized nature of Web 3.0. Fans, driven by a passion similar to that of Web 3.0 enthusiasts, engage deeply with their idols through social media campaigns, content creation, and participatory voting, emphasizing their commitment beyond financial incentives. Web3.0 Based Fandom Network: Curve War to the Masses Halliday's has developed a blockchain-based Fandom Network that rewards fan engagement for activities. We're also pioneering in digital collectibles with partnering leading artists, and developing a voting platform for we term "Curve War to the Masses". This allows fans to vote with our tokens for their favorite artists, promoting a competitive yet engaging atmosphere.

Users have a desire to not only explore and contribute to the new ecosystem and product but also to receive airdrops in the process. However, generally, it's a hassle to go through this process alone. We are too lazy to do it. Also, crypto beginners face difficulties in understanding which products to use and how to utilize their features, even if they decide to use them. From the foundation/team's perspective, they hope for an increase in users voluntarily contributing to the ecosystem, ultimately aiming for penetration among the general public. However, this is not an easy task. There have been two existing efforts to address these issues. The first effort involves providing airdrops but it still have two issues. The first issue is that users are highly motivated before receiving the airdrop, but their motivation decreases once the airdrop ends. Another related issue is that the airdrop can lead to cherry-picking. From the viewpoint of the foundation/team, the motivation behind airdrops is contrary to the hope that the ecosystem becomes more active when launching the actual mainnet/product compared to the testnet. Secondly, similar services like Layer3 and node guardians exist to address these issues. But they also face two main challenges. They reward with their native points, but without clear utility for these points, it may not provide sufficient motivation. Because the team centrally creates quests, the quest creation speed is relatively slow, and products from teams that have not commissioned quests cannot be tried.