Sarvesh Kolte

Traditional publishing platforms (Medium, Substack) act as rent-seeking intermediaries. They control the creator's identity, gatekeep the revenue, and force intrusive ad networks on readers that don't directly benefit the author. Creators suffer from platform lock-in, while advertisers struggle to find high-intent, niche audiences in a decentralized way. Paper solves this by turning content into a sovereign monetization asset: For Creators: It provides wallet-native provenance. Articles are minted as ERC-721 "On-chain Publication Records." Authors keep 100% of their earnings from paywalls and sponsored slots, routed through peer-to-peer smart contracts. For Readers: It introduces a friction-less "Pay-per-Read" model using the x402 protocol. Instead of monthly subscriptions, readers pay tiny amounts of ETH/USDC to unlock specific high-value content directly to the author. For Advertisers: It removes the complexity of Web3 ad buying. Using PaperBot, an AI-driven inventory agent, advertisers can discover trending articles, upload creatives, and fund campaigns via a Telegram chat. For Identity: By leveraging ENS subnames (e.g., author.paper.eth), Paper ensures that a creator’s reputation and audience are portable and not owned by a single database.