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Design Consultant
10mos
Fractal.is, Jul 24' - Present
Kaustav Roy
@kaustavr19
Kaustav Roy
@kaustavr19
Designing better experiences and brainstorming, one day at a time.
Designing better experiences and brainstorming, one day at a time.
Product Development
UI/UX Designing
figma
Adobe Creative Cloud
UX research and Design
Design Consultant, Fractal.is
Kolkata, India
Devfolio stats
Devfolio stats
5
projects
5
1
prize
1
11
hackathons
11
1
Hackathons org.
1
Work Experience
Work Experience
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Fractal.is
10 months
Design Consultant
Jul 24' - Present
F
E
E
Product Designer - II
1y 0mos
Eugenie Technologies Pvt. Ltd., Jul 23' - Jul 24'
Top Projects
Top Projects
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Trippy - A one stop hassle free Travel Planner
Trippy is an app which is One place for all your Trips, from accommodation to transport, from description to booking, everything is possible in Trippy. Plan your trips as simple as writing abc.
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Medium Posts
Medium Posts
Turning Intent into Action: how the Create Action Funnel empowers UX Design
medium.com
How to Drive Real User Engagement by Transforming Intent into Action through Behavioral Design A familiar theme Ah, January 2025 (yes, somehow we made it through another year!) and there you are again, making The Big Fitness Promise™. You go all in — download the fancy workout app, set a million reminders, and buy enough gear to open your own gym (because those moisture-wicking socks were on sale, okay?). Week one? You’re basically Rocky Balboa. But then February hits, and suddenly those perky app notif...
Designing with Intention: Applying BJ Fogg’s Behavioral Model in AI Experiences
medium.com
How Understanding Motivation, Ability, and Prompts Can Enhance User Engagement and Drive Positive Behavior Change Imagine reaching for your phone as soon as you wake up in the morning. A brief skim of your social media stream quickly becomes thirty minutes of pointless scrolling. Even though you didn’t plan to do this, the notifications, tailored suggestions, and never-ending content pulled you in. What was that just now? A series of cues (those little red notification dots), ability (convenient access ...
How Designers’ can Improve the World #2 — Humanity-centered Design
medium.com
How Designers can Improve the World #2 — Humanity-centered Design Continuing from the previous blog on “How Designers’ can Improve the World?” where I wrote about my learnings about the 21st Century Design, the idea of “Design Thinking” and how the design thinking mindset has changed and is evolving towards “Human-centered Design” — A certain question arises. Why are we moving away from User-Centered Design and towards People/Human-Centered Design? When we use the tool of Design Thinking to solve complex...