Vaibhav Shivhare

Contributed to the development of Grippi.io, a marketing analytics SaaS platform for performance tracking across ad channels.
Developed functions and optimized SQL queries for efficient retrieval of key marketing metrics (spend, conversions, ROAS, impressions), reducing data processing time by 40% and improving trend analysis accuracy across platforms like Google Ads & Tiktok Ads.
Implemented backend features in Python to generate and update automated Google Analytics insights messages, and wrote comprehensive unit test cases—ensuring accurate and reliable performance summaries for users.
Enhanced dashboard UX with Next.js and TypeScript, implementing shimmer loaders, advanced filtering, and bug fixes leading to a 35% boost in engagement through smoother and faster insights delivery.