How to Drive Real User Engagement by Transforming Intent into Action through Behavioral Design A familiar theme Ah, January 2025 (yes, somehow we made it through another year!) and there you are again, making The Big Fitness Promise™. You go all in — d...

How Understanding Motivation, Ability, and Prompts Can Enhance User Engagement and Drive Positive Behavior Change Imagine reaching for your phone as soon as you wake up in the morning. A brief skim of your social media stream quickly becomes thirty minu...

How Designers can Improve the World #2 — Humanity-centered Design Continuing from the previous blog on “How Designers’ can Improve the World?” where I wrote about my learnings about the 21st Century Design, the idea of “Design Thinking” and how the desi...