F
Design Consultant
Fractal Analytics,
Kaustav Roy
@UXbyRoy
Kaustav Roy
@UXbyRoy
Product & Accelerators @Fractal | Senior Product Designer | Ex-Eugenie | UI/UX | Product | Sustainability & Climate-tech | Design Mentor | Multiple National hackathon winner
Product & Accelerators @Fractal | Senior Product Designer | Ex-Eugenie | UI/UX | Product | Sustainability & Climate-tech | Design Mentor | Multiple National hackathon winner
Product Management
User Interface Design
UI/UX Designing
UX researcher
UX research and Design
Design Consultant, Fractal Analytics
Kolkata, India
Devfolio stats
Devfolio stats
1
project
1
1
prize
1
1
hackathon
1
0
Hackathons org.
0
GitHub
GitHub
675
contributions in the last year
Sep
S
M
T
W
T
F
S
0 contributions on 2025-09-28
0 contributions on 2025-09-29
0 contributions on 2025-09-30
0 contributions on 2026-09-01
0 contributions on 2026-09-02
0 contributions on 2026-09-03
0 contributions on 2026-09-04
4 contributions on 2026-09-05
3 contributions on 2026-09-06
2 contributions on 2026-09-07
1 contributions on 2026-09-08
11 contributions on 2026-09-09
5 contributions on 2026-09-10
3 contributions on 2026-09-11
36 contributions on 2026-09-12
12 contributions on 2026-09-13
16 contributions on 2026-09-14
15 contributions on 2026-09-15
18 contributions on 2026-09-16
3 contributions on 2026-09-17
12 contributions on 2026-09-18
18 contributions on 2026-09-19
0 contributions on 2026-09-20
Aug
0 contributions on 2026-08-01
0 contributions on 2026-08-02
0 contributions on 2026-08-03
0 contributions on 2026-08-04
0 contributions on 2026-08-05
0 contributions on 2026-08-06
0 contributions on 2026-08-07
0 contributions on 2026-08-08
0 contributions on 2026-08-09
0 contributions on 2026-08-10
0 contributions on 2026-08-11
0 contributions on 2026-08-12
0 contributions on 2026-08-13
0 contributions on 2026-08-14
0 contributions on 2026-08-15
0 contributions on 2026-08-16
2 contributions on 2026-08-17
7 contributions on 2026-08-18
0 contributions on 2026-08-19
0 contributions on 2026-08-20
3 contributions on 2026-08-21
0 contributions on 2026-08-22
3 contributions on 2026-08-23
0 contributions on 2026-08-24
0 contributions on 2026-08-25
0 contributions on 2026-08-26
0 contributions on 2026-08-27
0 contributions on 2026-08-28
0 contributions on 2026-08-29
0 contributions on 2026-08-30
0 contributions on 2026-08-31
Work Experience
Work Experience
F
Fractal Analytics
Design Consultant
Part of the Product & Accelerator team, working on Agentic AI frameworks. - https://fractal.ai/
F
E
E
Product Designer II
Eugenie Technologies Pvt. Ltd.,
Medium Posts
Medium Posts
Your design rules aren’t aesthetic preferences. They’re patches for a broken visual system.
medium.com
Every design rule you follow is a workaround for a specific way human vision fails — and knowing which failure each one patches is what… Continue reading on Bootcamp »...
Chernobyl: The interface that failed the world
kaustavr19.medium.com
A chilling exploration of how broken interfaces, ignored warnings, and human error conspired in silence — until the world heard the blast. The world’s worst nuclear disaster was not just a failure of physics. It was a failure of design Theme: Human-machine interaction and interface design in high-risk environments This case study draws heavily on my work at Eugenie.ai, where I got the chance to design on AI-powered dashboards for assets and process-level management in heavy industries. That experience s...
Turning Intent into Action: how the Create Action Funnel empowers UX Design
medium.com
How to Drive Real User Engagement by Transforming Intent into Action through Behavioral Design A familiar theme Ah, January 2025 (yes, somehow we made it through another year!) and there you are again, making The Big Fitness Promise™. You go all in — download the fancy workout app, set a million reminders, and buy enough gear to open your own gym (because those moisture-wicking socks were on sale, okay?). Week one? You’re basically Rocky Balboa. But then February hits, and suddenly those perky app notif...