F
Design Consultant
Fractal Analytics,
Kaustav Roy
@UXbyRoy
Kaustav Roy
@UXbyRoy
Product & Accelerators @Fractal | Senior Product Designer | Ex-Eugenie | UI/UX | Product | Sustainability & Climate-tech | Design Mentor | Multiple National hackathon winner
Product & Accelerators @Fractal | Senior Product Designer | Ex-Eugenie | UI/UX | Product | Sustainability & Climate-tech | Design Mentor | Multiple National hackathon winner
Product Management
User Interface Design
UI/UX Designing
UX researcher
UX research and Design
Design Consultant, Fractal Analytics
Kolkata, India
Devfolio stats
Devfolio stats
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Work Experience
Work Experience
F
Fractal Analytics
Design Consultant
Part of the Product & Accelerator team, working on Agentic AI frameworks. - https://fractal.ai/
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E
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Product Designer II
Eugenie Technologies Pvt. Ltd.,
Medium Posts
Medium Posts
Your design rules aren’t aesthetic preferences. They’re patches for a broken visual system.
medium.com
Every design rule you follow is a workaround for a specific way human vision fails — and knowing which failure each one patches is what… Continue reading on Bootcamp »...
Chernobyl: The interface that failed the world
medium.com
A chilling exploration of how broken interfaces, ignored warnings, and human error conspired in silence — until the world heard the blast. Continue reading on Bootcamp »...
Turning Intent into Action: how the Create Action Funnel empowers UX Design
medium.com
How to Drive Real User Engagement by Transforming Intent into Action through Behavioral Design A familiar theme Ah, January 2025 (yes, somehow we made it through another year!) and there you are again, making The Big Fitness Promise™. You go all in — download the fancy workout app, set a million reminders, and buy enough gear to open your own gym (because those moisture-wicking socks were on sale, okay?). Week one? You’re basically Rocky Balboa. But then February hits, and suddenly those perky app notif...