Mrinmay Date

●Successfully managed the entire product development lifecycle for over 5 projects, from ideation to GTM strategy resulting in a 10% increase in customer satisfaction scores, done through agile scrum methodology
●Successful led website redesign project combined with automation in LeadSquared funnel, resulting in 110.91% increase in leads, 4% increase in conversion rates, and 35.71% decrease in marketing costs through A/B testing.
●Built a cross-functional team for the design, development, and testing of core software to improve CSAT, LTV, provide user more value w.r.t available data, automate manual processes. According to user research and analysis conducted to identify customer needs and pain points
●Successfully automated reports, reducing manual efforts by 95% and eliminating 100% of human errors, leading to increased efficiency of internal teams and improved customer experience by reducing turnaround time from 2 months to 2 days
●Spearheaded a campaign project involving 4 sponsors, resulting in features in multiple publications such as the Times of India
●Conducted testing and validation of multiple tests for the mobile app, resulting in enhanced user experience for 1m+ users worldwide through changes in backend infrastructure