Danny Brown Wolf

SUNNY is building onchain tools for the new media of the social internet. The economics of media are broken. The new media is on socials and it needs a new business model. In the old model, advertisers and audiences paid media companies, and media companies paid writers. In the new model, content is the feed: fragmented, memefied, community and UGC-driven. The money flows under the table and to the wrong places, breaking the incentives for integrity and quality, corrupting trust and misaligning incentives. There’s no native monetization for meme creators, no transparency in paid promotions, and no sustainable model for investigative content. In Web3, the problems are amplified: We’re in a world where: Creators drive attention with commercial value but do not get paid. Influencers (KOLs) are often paid without disclosure, media channels are pay-for-play.. Marketing spend is inefficient, with little ROI tracking. Meme creators and independent journalists have no tools for attribution, ownership, or long-term funding. Communities build narratives and distribute content but receive no compensation. Content on social platforms drives real economic outcomes—project valuations, token movement, and public perception. Yet there are no protocols that fairly distribute value across creators and communities while servicing sustainable needs of marketing teams. Sunny is building the infrastructure for transparent, sustainable media in the age of social feeds. Here’s how: Expose broken systems in real time. Sunny scans feeds and ‘media’ outlets for undisclosed promos, shady partnerships, and pay-for-clout campaigns and calls them out. The old system needs to be burned down, publicly. Campaigns that are onchain and in public. Any team can launch a marketing campaign directly on the feed. Creators, meme-makers, and communities are rewarded publicly, instantly, and verifiably with no intermediaries. Onchain IP for memes. Using perceptual hashing (pHash), meme and meme-template creators can register their content ownership and context onchain, earn campaign rewards based on performance, and track usage. Journalism funding built-in. 10% of all campaign budgets are allocated to a media fund supporting independent investigations, deep dives, and research that serves the public good. SUNNY agent Trading Fees accumulated through Virtuals post launch will also be feeding the Journalism Fund. Reputation matters. We integrate onchain rep protocols to weight rewards, verify sources, and help projects hire trusted voices. Community gets a cut. Every campaign allocates 10% to a public journalism fund—supporting deep dives, investigations, and watchdog content that would never survive in the ad model. DeFi = sustainable funding. By leveraging Aerodrome, marketing budgets are deployed into liquidity pools where omissions yield ongoing rewards for creators, replacing one-off payments with long-term incentives. Why LATAM? The dynamics of Web2 and Web3 media are closely aligned in LATAM, where traditional regulations around media transparency and disclosures are less enforced and influencer marketing has become a dominant channel. One of our co-founders runs a cross-industry marketing agency in Brazil and has lived the chaos: disclosure norms are weaker, traditional media is even more pay-to-play and community creators are growing in popularity. These make LATAM the most urgent and most applicable testing ground for Sunny's model. We’re building a new media engine designed for creators and native to socials, aligned with culture, and powered by blockchain. The future of media is on the feed. We’re just making sure it’s fair, traceable, and sustainable.