gloria vander
@gloriavander
gloria vander
@gloriavander
Over the years, the label adapted to changing trends, maintaining relevance by expanding styles and embracing affordability, solidifying its place in denim history.
Over the years, the label adapted to changing trends, maintaining relevance by expanding styles and embracing affordability, solidifying its place in denim history.
The business evolution of gloria vanderbilt jeans is a remarkable story of innovation and branding. Launched in the late 1970s through a partnership with Murjani Corporation, the jeans quickly became iconic for their perfect fit and signature swan logo. Gloria Vanderbilt’s name brought a sense of sophistication to denim, transforming it into a high-fashion staple. The brand capitalized on bold advertising campaigns and celebrity endorsements, propelling it to prominence during the designer jeans craze of the 1980s.