Thoughtful UX design helps teams generate revolutionary ideas — from how we organize to the products we build. I have worked on a variety of causes including environmental conservation, philanthropy, health care, visual arts, and the performing arts. My expertise in marketing and UX design allows me to apply big-picture thinking and cutting-edge user research to the products and experiences I design. More at https://airloom.space
Projects
CueCannon
Making live performances into less of a production with Web3 toolsFigma, libp2p, Ionic FrameworkSkills
Experience
- NC Handmade - Co-founderJuly 2020 - Present
• Created a marketing and outreach plan for connecting with artisans and customers
• Designed and developed a robust Wordpress + WooCommerce site with the functionality of automatically calculating and paying sales tax, shipping, and vendor commissions.
• Developed an editorial calendar to maintain growth in social media engagement
- airloom.space - User experience designer / marketing strategist
- Shotgun Players - Marketing and communications directorJune 2017 - November 2019
• Organized and led audience surveys and interviews, which clarified the benefits of being a subscriber, solved the biggest pain points for patrons, and achieved organizational alignment on top UX priorities
• Developed marketing strategy led to record-breaking year-end donations, new subscriptions, and a 3-month sold-out run of Tom Waits’ The Black Rider
• Redesigned the Shotgun Players website (shotgunplayers.org) to be accessible and mobile-responsive, resulting in a 13% increase in website users and a 2% increase in online sales within the first year
- Jewish Federation of the East Bay - Director of marketing and communications
- Jewish Federation of the East Bay - Director of marketing and communicationsNovember 2014 - May 2016
• Created and implemented the organization’s first integrated marketing plan which included an organizational rebrand, redevelopment of the website, and content strategy for the annual fundraising campaign
• Supervised the marketing team and promoted design thinking and collaboration with senior staff and board members
- Jewish Federation of the East Bay - Director of marketing and communicationsNovember 2014 - May 2016
• Created and implemented the organization’s first integrated marketing plan which included an organizational rebrand, redevelopment of the website, and content strategy for the annual fundraising campaign
• Supervised the marketing team and promoted design thinking and collaboration with senior staff and board members
- Jewish Federation of the East Bay - Director of marketing and communicationsNovember 2014 - May 2016
• Created and implemented the organization’s first integrated marketing plan which included an organizational rebrand, redevelopment of the website, and content strategy for the annual fundraising campaign
• Supervised the marketing team and promoted design thinking and collaboration with senior staff and board members