Puru Bansal

Projects

Skills

Experience

• Flipkart - Assitant Category Manager
  July 2019 - November 2021

  As a Assistant Category Manager – Marketing Jul’20 - Nov'21
  • Expanded Flipkart Grocery from 5 cities in July’20 to 62 cities in May’21, program managing product, operations & design onboarding
  • Responsible for Demand Planning & Generation for the category, devised models for short term to long term planning at scale
  • Led demand planning for Grocery Annual Operating Plan CY 2020-21, incorporating cross functional inputs from all stakeholders
  • Created and automated multiple dashboards; shortening the time to analyze & action and reducing operations man-hours by 30%
  • Successfully interviewed and onboarded 4 Executives and 1 Team Lead, forming a ‘New-cities and Expansion team’ for the first time
  • Program Managed - Deal SKU planning, marketing, burn deployment & execution for Grocery during Big Billion Day 2020
  • Integral part of the Flipkart Grocery Journey from ~70cr GMV in July’20 to a milestone of 200+cr GMV in May’21

  As a Associate Business Analyst – Planning Jul’19 – Jun’20
  • Charted the B2C liquidation to directly liquidate inventory to customers, increasing customer offering & recovering losses
  • Reduced the actual liquidation losses by 50% MoM in 6 months, delivering a PnL goodness of INR 1cr MoM on the bottom-line
  • Formulated a Price Elasticity and Laddering Model for automatic and optimized liquidation of the inventory at higher scale of business
  • Managed a Portfolio of 4000 products across the 5 regions, reducing the liquidation losses from INR 2.5 cr to <90 Lakhs
  • Acted as the North region Planner for a pilot expansion of Essentials through surplus FK supply chain to 150+ cities owing to Covid19, responsible for instock, inbound and inventory of entire North, supervising a Vendor Manager & Scheduler for seamless operations
  • Collaborated with KAMs and Sell team, bringing in 50 Lakhs of Brand Support towards liquidation and built a property on Homepage