arka23

Arka Sengupta

"Could you shift that to the left and align this to the right?" In a nutshell, that's what I do.

I love helping small businesses and up-and-coming startups with strong principles of Design and Visual Communication. I create, implement and scale engaging design solutions that resonate with the brand ideologies and drives clicks.

"To design is to plan the creation of a new product, service or system to solve a specific problem with the intention of improving the human experience."- I'm sure you have come across this line more often than brushing your teeth. Let's actually see it in action.

According to a 2015 report, design-conscious companies like Apple, Coca-Cola, IBM, Disney, Herman Miller, and Nike saw 219% greater returns than non-design-conscious companies between 2004 and 2014.
Small manufacturers saw a 17.5% increase in average sales on improved goods and services when they invested in design, the report cites.

I believe you have already started to re-think some of your decisions regarding design in your business, haven't you? Over the past half a decade, I have been working closely with brands belonging to the food, tech, and education industries, and have been schooled by some of the best in the respective domains. Here's a short peek into my design journey so far -

  1. Designed an Ad Campaign for a career coaching project, driving an instant increase in Facebook page reach(organic) and increased engagements.
  2. Produced short commercial video ads for a bakery brand in New Delhi and increased their page reach by 7%, translating into increased sales revenue.
  3. Worked hands-on to redesign the pitch deck of my startup, resulting in an increase in the number of selections in incubator programs.

My specialties include a fast learning and grasping ability for new design tools, trends, and techniques, critical thinking, problem-solving, communication, man-management, composition, and typography. I have a strong working hand in Photoshop, Illustrator, Premiere Pro, After Effects, XD, Framer.
On a personal level, I am a football fanatic, a blockchain enthusiast, and a technophile.

Had the world been free of any inflation or costs, I would do all of these for free.

Projects

ChainWhiZ

An open-source Dapp marketplace for freelancers and developers coupled with powerful voting protocols and zero platform fees.Solidity, IPFS, OpenZeppelin, MongoDB Atlas, Fleek, Nodejs, reactjs, Polygon

Skills

React
Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro