Maria Hiebert

**How to write clear
**Complex abstruse phrases, the meaning of which is lost by the end of the sentence - this is what first comes to mind when mentioning scientific articles. In fact, the academic text can and should be different.
As you know, the principles of academic style and the benefits of structuring are:

-words should not slow down the thought of the author or reader
-one sentence - one idea or one new entity

• the sentence is clear from the first reading, even if it contains a term unknown to the reader
• the sentence can be read aloud in one breath

We explain how to apply these four rules in practice.

**How to talk about complex
**First of all, remind yourself for whom you are writing an article - for undergraduate students, graduate students or PhD students? We define the target audience in order to understand the acceptable level of complexity https://essaypay.com/testimonials/ read reviews. What would be obvious to an experienced researcher may be an unattainable pinnacle of thought for a freshman. Make sure you are understood if you want your paper to be read and cited. If you are not a science star and you are not writing on an ultra unique topic, then the abstruse text will simply be put aside. When we say “simple text”, we do not mean text that is devoid of meaning. “Simple” means easy to read and accessible to the target audience. Speak clearly and to the point, unravel all the semantic knots that are difficult for the reader in the editing process. In a high-quality scientific article, the train of thought can be compared to a stretched string.
Don't explain through the unknown

**Compare the two approaches to explanation:
**
dhjgwfdkg is a water filtration method
dhjgwfdkg is hjfdkj
If you use another, equally complex idea to describe a complex idea, the reader will not understand you. Increase the level in the course of the story and explain the complex in a chain.

**Use Lists
**If you need to describe two techniques, three tools, or five definition approaches, use a list. This is a great tool for summarizing and classifying ideas. Compare:

**Text
**The system of integrated marketing communications of the company includes: all types of advertising (outdoor, Internet, transport, etc.); public relations (events, media publications, etc.).

List
Google's integrated marketing communications system includes four tools:

1. Advertising: on transport, on the Internet, outdoor
2. Public relations: events, press releases
3. ...
4. ...

If you are using a list or describing multiple events in one sentence, always include the number. This will make it easier for the reader to understand a long text.

**Reduce
**An article won't get better if you stuff it with interesting facts like a Christmas duck. Often the authors leave small additions in the text, which consist of a couple of vague phrases view source. Usually, such plot branches raise more questions than answers, and confuse an already busy reader. Throw out anything that dilutes the main ideas of the publication. If it’s very interesting, write a second full-fledged article, but don’t spoil the first one.
To simplify the text, you need to get rid of not only unnecessary semantic entities, but also lexical monsters.